Coaching For Creatives with Aura McKay
Business tips for photographers, designers, and other freelance creatives to help you earn more, stress less, and grow your business with confidence.
These bite sized episodes give you specific tips and insights that you can apply to your freelance business right away.
Aura McKay has a unique ability to simplify complex ideas and give you just the pieces that matter in your business.
If you don't see an episode on the topic or challenge you are currently facing, reach out and book a free call: https://www.businessofcreativity.ca/advisor
Coaching For Creatives with Aura McKay
The Difference Between Marketing and Sales
Are you struggling to understand whats the difference between marketing and sales?
Freelancers often struggle with both marketing and sales, especially when it comes to promoting themselves and closing their own clients.
One of the biggest things standing in the way of their success is understanding the difference between marketing and selling.
0:29 Marketing Versus Sales
0:47 A Lot Of My Clients Are Digital Marketers
2:07 Blurred Line Between Marketing & Selling
2:29 Marketing Is About Talking & Sales Is About Listening
2:41 In Marketing, You're Telling A Story
3:22 Selling Is A Two Step Process
3:54 Marketing Is About Giving Information
4:09 What Does Your Client Care About
5:14 What Is Marketing Vs Selling
5:45 Two Things That Happen In A Sales Conversation
6:48 When Your Clients Understand Your Value
7:27 Making People Aware Of Your Offers
7:37 Demonstrating Your Credibility
8:09 Care More About Your Client's Success Than The Sale
8:30 Being Confident In Saying No When Necessary
9:22 Showing Them How Much We Care
10:22 When Does Marketing Stop & Sales Begin
10:39 My Upcoming Mini Course
Book a call with me to learn how to make freelance offers that close sales:
https://businessofcreativity.ca/advisor
Host: Aura McKay, Founder of Business of Creativity
