Coaching For Creatives with Aura McKay
Business tips for photographers, designers, and other freelance creatives to help you earn more, stress less, and grow your business with confidence.
These bite sized episodes give you specific tips and insights that you can apply to your freelance business right away.
Aura McKay has a unique ability to simplify complex ideas and give you just the pieces that matter in your business.
If you don't see an episode on the topic or challenge you are currently facing, reach out and book a free call: https://www.businessofcreativity.ca/advisor
Episodes
32 episodes
How to Increase Your Freelancing Rates: Strategies and Justifications
In this episode of Coaching for Creatives hosted by Aura McKay from Business of Creativity, listeners learn essential strategies for raising their rates as photographers, graphic designers, and other creative freelancers. Aura outl...
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Season 6
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Episode 22
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15:16
Price as a Bridge: Connecting Profit and Client Value
In this episode of Coaching for Creatives, business coach Aura McKay discusses the concept of pricing as a bridge between a freelancer's desire for profit and a client's desire for value. She highlights the importance of understanding costs, ca...
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Season 6
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Episode 21
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7:23
Improve Communication - Stop Reacting, Start Responding
Reacting vs. Responding: Mastering Emotional Control in Creative BusinessAura McKay, founder of Business of Creativity, discusses the critical difference between reacting and responding in a professional setting. Addressing...
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Season 6
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Episode 20
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10:26
Why Did You Become a Creative Freelancer?
In this episode of Coaching for Creatives, host Aura McKay explores the motivations behind choosing a freelancing career. Aura shares her personal journey of becoming a reluctant entrepreneur, discusses common reasons why many of h...
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Season 6
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Episode 19
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8:11
Brain, Body, and Business: Prioritize for Success
Brain, Body, and Business: Prioritize for SuccessIn this episode of Coaching for Creatives, Aura McKay discusses the important relationship between your brain, body, and business. She shares personal experiences and insights fro...
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Season 6
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Episode 18
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9:22
The Costs of Working Alone
The True Costs Of Working Alone Most creative freelancers are solopreneurs. Many feel like because they are freelancers they are on their own. For a long time I felt like I would never get as far ahead or be as successfu...
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Season 6
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Episode 17
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9:54
Pricing on Your Website: Yes or No?
Pricing on Your Website: Yes or No?Should you put your pricing on your website? Yes or no? It really isn't that black and white. It depends on several different factors.This episode of Coaching for Creatives explore...
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Season 6
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Episode 16
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10:30
Focus on Success Stories
Focus on Success Stories It's time to celebrate!This episode of Coaching for Creatives shares some success stories from today's Business Accelerator Mastermind group members. All have different learnings to tak...
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Season 6
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Episode 15
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11:27
Proposals Sent, Crickets Chirping: The Struggle Of Getting Ghosted!
Stop Getting GhostedTired of getting ghosted on your quotes or proposals?Getting 'ghosted' is typically a term applied to dating. However, most freelancers are all too familiar with getting nothing but crickets after sending out...
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Season 6
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Episode 14
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11:24
Freelancer Success Roadblocks
Freelancer Success Roadblocks: What's Stopping You From Getting AheadIn this episode of Coaching for Creatives, host Aura McKay discusses the three main obstacles that creative freelancers face in advancing their businesses: a lack of r...
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Season 6
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Episode 13
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12:37
Bored of your own marketing?
Are you getting bored of your own marketing? Being a freelancer often means doing all the things yourself, including your marketing. And there are other episodes that offer tips on marketing tactics and strategies....this episod...
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Season 6
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Episode 12
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12:26
Courses? Coaching? Community? - What will work best for you?
What do you need to help you get real results in your freelance business?What will help you most? Do you need training in new skills?One to one support to motivate and guide you? Connection with others to feel le...
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Season 6
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Episode 11
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11:15
Marketing in 2024 - What works for freelancers
What is working in marketing for 2024?Marketing is a HUGE topic. There are a bazillion ways to market yourself both online and in the real world. How to know which marketing tactic to choose?Today's episode of Coaching f...
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Season 6
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Episode 10
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10:05
The Difference Between Marketing and Sales
Are you struggling to understand whats the difference between marketing and sales?Freelancers often struggle with both marketing and sales, especially when it comes to promoting themselves and closing their own clients. One...
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Season 6
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Episode 9
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11:07
3 Biggest Obstacles To Freelancer Success
No matter what stage of your freelancer journey or what stage your business is at, these same three obstacles keep coming up. Learning the skills to overcome these obstacles and having the support to implement them has changed the lives...
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Season 6
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Episode 8
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11:09
What if running your business was fun?
We all know that being a creative freelancer has a lot of challenges...but what if it was fun? What if you could play or find joy in running your business? What does fun even look like? This episode of Coaching for Creat...
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Season 6
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Episode 7
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7:25
Freelancer Business Basics
What are business basics? What are the key things that support you in bringing your best self to your creative freelance business? How can you build a strong foundation to help you reach your goals this year? This episod...
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Season 6
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Episode 6
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8:41
Building Your Business Confidence
How To Build Confidence In Business Every freelancer I know has faced uncertainty and self-doubt. (okay, pretty much every human being I know too). Some are uncertain about pricing. For some it's confusion around marketing. Othe...
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Season 6
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Episode 5
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10:05
Getting Started is Hard
Have you ever faced a task in your freelance business and felt like you had no idea where or how to start? Where do you start finding clients?How do you start figuring out how to price your services? How do you start wit...
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Season 6
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Episode 4
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11:28
The Power Of A Well Crafted Introduction
Elevator pitches, 30 second networking speed intros, talking to strangers about what you do.....none of it sounds very fun for most freelance creatives. A powerful and well crafted introduction can create the kind of first impressio...
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Season 6
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Episode 3
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11:43
Marketing Tips For Freelancers
Marketing can feel overwhelming and confusing for a lot of freelancers. There are just so many options!This episode of Coaching for Creatives shares some of my best tips for marketing freelance services. Book a free call...
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Season 6
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Episode 2
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12:25
Are you charging enough?
Pricing creative services is way more complicated than pricing a product or a trade service. You are trying to set a dollar value on ideas, innovation, and talent. It's no wonder you are feeling confused or second-guessing your ...
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Season 6
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Episode 1
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8:30
Why Do You Need To Know Your Ideal Clients (Recorded July 2021)
If you are a photographer, videographer, writer, designer, or creative freelancer of any kind, you've probably heard about narrowing your niche or creating an ideal client profile more times than you can count. And you may be asking you...
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16:49