Coaching For Creatives with Aura McKay
Business tips for photographers, designers, and other freelance creatives to help you earn more, stress less, and grow your business with confidence.
These bite sized episodes give you specific tips and insights that you can apply to your freelance business right away.
Aura McKay has a unique ability to simplify complex ideas and give you just the pieces that matter in your business.
If you don't see an episode on the topic or challenge you are currently facing, reach out and book a free call: https://www.businessofcreativity.ca/advisor
Coaching For Creatives with Aura McKay
How to Increase Your Freelancing Rates: Strategies and Justifications
In this episode of Coaching for Creatives hosted by Aura McKay from Business of Creativity, listeners learn essential strategies for raising their rates as photographers, graphic designers, and other creative freelancers.
Aura outlines three key steps to communicate rate increases effectively to clients: giving advanced notice, being transparent, and offering a grace period.
She also discusses five compelling reasons to justify rate hikes, including new skills, high demand, expanded scope, increased business costs, and years of experience with proven results.
The episode aims to help creative freelancers confidently implement price adjustments while maintaining client relationships.
00:00 Welcome and Introduction
00:17 Why It's Time to Raise Your Rates
01:08 Three Steps to Communicate Rate Increases
01:49 Overcoming the Fear of Losing Clients
02:59 Justifying Your Price Increase
03:35 Advanced Notice Strategies
05:32 Transparency and Value Communication
06:35 Top Reasons to Raise Your Rates
13:16 Effective Communication Methods
14:46 Conclusion and Viewer Engagement
Book a free call today: https://www.businessofcreativity.ca/advisor
